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41 Articles Found in Strategic Planning Category.

Established companies can develop radical innovations - and protect their traditional businesses. The secret? Create organizationally distinct units that are tightly integrated at the senior executive level.

Author: Melih

Submitted: 2007-02-22

To survive in a competitive global environment, an organization must provide targeted customers more value than its competitors, as customer value is the difference between all the benefits derived from a total product/service and all the costs of acquiring those benefits.

Author: Jonathon

Submitted: 2007-02-16

Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing "is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy business.

Author: Kadence

Submitted: 2007-02-16

A leading member of the Teamsters has called for more activism among members of the labor movement and criticized today's current crop of labor leaders for not sharing the pulse of the working class because they have not risen through the ranks.

Author: Kadence

Submitted: 2007-02-16

Is it possible for an individual with strong moral values to make ethically questionable decisions in a business setting? What affects a person's inclination to make either ethical or unethical decisions in a business organization?

Author: Jonathon

Submitted: 2007-02-16

Are you having trouble getting a committee in your company to create a branding strategy for you? Do you find it a complicated task to come up with effective branding tactics? Does your existing branding campaign fall short of your expectations? Are you at a loss on what to do next?

Author: T J

Submitted: 2007-02-14

A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works.

Author: Jeff

Submitted: 2007-02-07

I thought I would clear up some misconceptions about marketing.

Author: John

Submitted: 2007-01-25

If you are selling your business and it is a C Corp, the tax consequences of an asset sale as opposed to a stock sale can be punishing. All else being equal, push for the stock sale. This article discusses the tax treatment of both transaction forms.

Author: Dave

Submitted: 2007-01-03

A buyer visit is a very important step before receiving a letter of intent. Do not view it as a simple show-and-tell corporate tour. It is your chance to position your company in the best light to drive purchase price. It is also your chance to gather valuable information on the buyer in order for you to make yoru selling decision.

Author: Dave

Submitted: 2007-01-03


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